No more magic boxes...
Not sure what a "magic box" is? Your audience probably isn't either. We define it as a step that you do expertly and automatically. Because of the complexity of processes it may appear to be a bit of a mystery about how you produce results. Demystifying these steps can not only help your customers understand your expertise, but it can also help your organization run more smoothly.
Our specialty is taking complex ideas and translating them into simple messages. We believe that if your audience can understand what you do, and how they fit, then they are more likely to feel comfortable working with you.
How do we build your explanation ?
Define
During this step we will identify each of the components and parts necessary to build your explanation.
Wireframe
To discover the most organic and effective way to communicate your explanation we wireframe different flows through an iterative and refinement process.
Customize
We understand the importance of being on brand and deliver a final product that is customized to your organization's visual language.
How do we test your explanation?
Review
We believe that developing your explanation is done best as a collaborative process between us and the stakeholders at your company to refine and build a clear explanation.
Test
The best way to know if we have the most efficient and effective way to communicate your explanation is by testing with your audience and noticing any areas they may become "stuck" on.
Iterate
After testing your explanation with your audience we will iterate to refinement until it instantly hits home with anyone you present it to, creating a foundation of understanding about what you do.
“...helped me make my proprietary process visual and easy for others to understand.”
"I worked with Amy at Story Seven to help me make my proprietary process visual and easy for others to understand. I always had the process, but people only pay for what they see and understand. Amy helped me do that. After she helped me create my Awaken Workshop process and make it visual, it generated over $100,000 in new business for me within the same calendar year. This makes my upfront investment into Amy's work, obviously, more than worth it. In this coming year, I expect this workshop to drive over $250,000 in revenue. Thanks for your help, patience and support, Amy!"
— Jeremy D. Brown, CEO at Throne Publishing
"[This visualization] has become the cornerstone and guide post for every customer interaction."
"We have historically had a difficult time explaining to people how we are going to move them from an idea to creating a product through standing up a team in any tangible way. Most organizations don't attempt to address business complexity, requirements complexity, and solution complexity in any coherent way. It is a difficult business proposition to explain.
[This visualization] has become the cornerstone and guide post for every customer interaction. Every client presentation begins with a review of the visualization as a reminder of the process and where we currently are. This review is has a ton of great effects, but my favorite is the anxiety it removes from the room. It makes it clear to our potential and signed clients that we have a plan because we have been here before, a bit of a "Don't Panic" we've been here before and we have a plan."
— Bill Udell, COO/Integrator at Don't Panic Labs
Sound interesting?
If you think you might need help with your explanation or want to hear more about the process then drop us a line below! We can schedule a free 20 minute phone consultation to see if we are a good fit.